DIRECTV Rebrand

Beam it or stream it.

The folks at JXTWO brought me on to their creative design team to do an extensive rebrand of the digital satellite and streaming provider DIRECTV. Along with many rounds of style frames and in-situation mockups, I explored a variety of typographic solutions to find the perfect secondary typeface to play with their hero font DIN both on screen and in print.

studio: JXTWO
creative director: Jeanne LeBlanc
client: DIRECTV
role: designer