Lemonaid Stand With AAPI
Raising funds and awareness against anti-Asian sentiment in our local communities.
This was a collaborative project with friends where we created a lemonade stand during the COVID-19 pandemic, just when anti-Asian sentiment and violence was on the rise. We involved our children to teach them creative ways to participate in activism in our community.
From the start, it was important for the design and logistics to lean into our values of sustainability and safety. Our ingredients were all locally sourced and organically grown. Having customers pre-order bottles in advance meant less handling and face-to-face contact with our customers, keeping everyone safe. We chose swing-top glass bottles to encourage reuse and recycling, and it also made our product look pretty tasty.
